Our story
At Lierno we believe that special moments deserve lasting memories. With carefully selected quality wines and a personal touch, we make those moments tangible.
In brief
More than wine.
A lasting impression.
An exceptional corporate gift is about more than the product alone. It is about appreciation, attention and the message you want to convey.
At Lierno we combine our passion for quality wines with an eye for design and craftsmanship. Thanks to our direct relationships with European wineries and high-quality printing directly on the bottle, we create gifts that match your company’s identity.
Personal, careful and with attention to every detail.
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2020 August
A new start in a quiet time
When the events sector came to a standstill due to COVID, Stef van Lierop decided to give his passion for wine and hospitality a new direction. With experience in event management, wine travel and wine courses, the idea for his own wine brand was born.
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2021 April
The origin of Lierno
The first concept was Champa: our own sparkling wine that helped people pause at special moments. A symbol for turning moments into valuable memories, especially at a time when connection was scarce. Champa turned out not to be registrable as a brand name, so it became Lierno. Derived from Stef’s surname, van Lierop. Another twist, pronounceable in any country, elegant and signifying ambition and progressiveness.
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2022 January
The first steps and challenges
Stock was built up, bottles were filled — but sales remained limited to friends and family. It was a phase of learning and perseverance, in which the foundation was laid for something bigger.
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2022 December
Breakthrough at Mercedes
The first real business breakthrough came when Mercedes-Benz purchased wines. Not just any wines, but personalised with their own logo, printed directly on the bottle. This became the start of a new concept: high-level private label wine.
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2023 October
Collaboration with Rabobank Private Banking
An important milestone followed with Rabobank, which chose our private label wines as a corporate gift. It confirmed that large, renowned organisations trusted us to translate their brand into quality and experience.
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2024 January
Expansion into hospitality
The hospitality industry also discovered the power of private label. Restaurants such as De Gouden Leeuw in Sint-Oedenrode joined. To this day our wines are served there — a sign of lasting relationships.
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2024 February
Growth of the range
What began with Prosecco grew into a broad palette: Verdejo, Pinot Grigio, and even collaborations with wineries from Tuscany. With every new winery, the possibilities expanded.
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2024 September
Top-level private label
Through direct collaboration with wineries and our knowledge of design and branding, Lierno grew into a specialist in private label wine. Always with a focus on quality, customisation and memories that last.
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2025 August
A brand with international ambition
Today we stand stronger than ever. With our first customer in Belgium, a sleek online platform and growing international interest, Lierno is ready to grow further — from moments to memories, across borders.
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2025 September
From offline to offline and online
Where we used to be active only offline, we now also focus fully on our online presence. With an integrated system and a newly designed website, customers can view their own wine design online right away.